CHANGE WHAT'S POSSIBLE

A shift is both an invitation and a challenge. A challenge to open your mind to whatever feels unfamiliar. To reevaluate whatever feels too familiar. And to ask questions different from those everyone else is asking. At Nissan, we're asking these very questions every day. The result is a line of vehicles that represent a pure, uncompromising SHIFT from the ordinary.

Whether it's in our daily lives or within the world at large, we create our own opportunities for change.

THINKING

Call us zealous, even overzealous, but at Nissan we know that settling for just any solution is just that. Settling. And, not to mention, the fastest way to go from being an automotive company fueled by imagination to just another automotive company, period. That's why we think beyond the answer. And ask. Because only through this process of constant challenge can real change occur. One question at a time. 

HERITAGE

When Nissan U.S.A. president Yutaka Katayama introduced the compact pickup to America in 1959, he espoused a philosophy that was part Zen, part car aficionado: "Love cars, love people, love life." It's become the inspiration behind Nissan's continued innovations and worldwide success. Here's a brief look at some Nissan milestones — including more than a few classic cars.